Modern SEO is not a one-time action; it is a continuous process that reveals the effectiveness of determined factors that increase day by day. According to reports, around 65% of users click on organic results. Moreover, SEO brings in 1,000 times more traffic than organic social media.
This statistic gets to the heart of why it is essential to improve your site’s SEO by tracking the right metrics. In this article, we will explore five primary indicators how leading SEO businesses track their performance and progress:
Key SEO Metrics That Best Agencies Use
1. Organic Traffic Growth
Organic traffic is perhaps one of the strongest foundations for branding in regards to SEO. Organic traffic refers to the number of users that get to a certain site through non-paid search engine results. When the trend of organic traffic rises gradually and continuously, the website’s ranking of keywords is increased, thus more users can find the website through the search engine.
Top agencies also dig further into the concept of organic traffic as they try to analyze where it is coming from. They find out which pages are most popular; which keywords the users have used to get to these pages; and which population is using it most. These insights are beneficial in narrowing the SEO strategy, by concentrating on areas that bring good results but fixing those that are mediocre.
2. Keyword Rankings
Keyword rankings are a direct measure of success when it comes to ranking higher in search engines results which is possibly the greatest achievement of any SEO strategy. SEO companies monitor the rankings for a set of competitor keywords, which are important to a brand and its products and services as well as user search queries.
Nonetheless, experienced agencies do not confine themselves to simple monitoring, where the current position of certain keywords is being observed. They assess variations in such matters over time and they keep looking at the trends so that they can know that a keyword is gradually rising in the search engine rankings.
3. Conversion Rate from Organic Traffic
Conversion rate is a statistic that defines the percentage of people that took some definite action on the website, for instance, filled a form, made a purchase, subscribed for news. The leading SEO companies understand that a good SEO strategy goes beyond simple web traffic increase.
To increase conversion rates, SEO companies study customers and their relation to website metrics including average time per session, bounce rates, and number of pages per session. These behaviors show which sections of the site may need further enhancement in order to change visitors into customers.
4. Bounce Rate and Dwell Time
Bounce rate refers to the rate individuals who enter a specific website leave immediately after visiting a single page only while dwell time refers to the time spent on a given page before moving back to the results page. High Bounce rates are usually indicative of the fact that the content being offered to the visitor does not meet their needs.
All good SEO firms pay a close eye to such indicators in order to gauge how adequately the website deals with the visitors. When they observe high bounce rates on certain pages, they usually look out for potential problems on these pages including loading speed, mobile responsiveness or the type of content published.
5. Backlink Quality and Domain Authority
Links from other reliable websites are considered as votes, which tell search engines that the site is trustworthy and should therefore be ranked higher. Instead of the keyword, they should focus on the relevance and popularity of backlinks. Top SEO companies for this type of work aim at getting backlinks only from sites with high DA as these affect the domain authority positively.
The best SEO firms monitor the fluctuation in the quantity and quality of backlinks realizing that every new quality link to the site adds to the site’s authority and possibly, better rankings. They also review link distribution, and they should obtain links from a range of different sources rather than from a couple of sites which may seem suspicious to the search engines.
To summarize, the best SEO companies follow the above-discussed tactics to ensure their SEO is well-performing. They analyze organic traffic, track changes in keywords, concentrate on conversion, and check that other interacted site parameters like bounce rate and time on site are high. They also work on quality backlinks to enhance domain authority of websites for the increase in traffic generation.
EZ Rankings is a leading award-winning SEO agency that offers bespoke SEO services across different industries. Whether you’re looking for local SEO, or E-commerce site optimization, EZ Rankings is here to help. With years of experience in offering SEO services, our team is committed to offering you the best and custom SEO packages so that you can have an edge over the competition.
